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Love Revolution 2026 Eastwood Anaba Ministries · Media Team
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Campaign Blueprint · EAM Media Team

Love Revolution 2026
Campaign Blueprint

The strategic spine for a 52-day sprint toward a full room at Desert Pastures and a diaspora watching live across five countries. This report is the executive summary over the campaign's full document set.

Mon 31 Aug – Sun 6 Sep 2026 9 AM & 5 PM GMT daily Desert Pastures, Bolgatanga Free · registration captures email + WhatsApp
Love Revolution 2026 official key art: Pastor Eastwood Anaba portrait on black with the word LOVE in a red-to-magenta gradient and REVOLUTION threaded through it.
31 Aug–6 Sep
Conference Week
14
Live Sessions (7×2)
52-Day
Execution Sprint
1,000
Content Ideas
10
Platforms
53
Recurring Series
Section 01

Campaign Objectives

Eleven objectives in three tiers. Tier 1 is the reason the campaign exists. Tier 2 is the engine that makes Tier 1 happen. Tier 3 is the asset we build once and reuse every year. The three north stars are bodies in the room, eyes on the stream, and a captured audience we own.

Tier 1 Outcomes the campaign exists to produce

Fill the room

Free registration is the proxy for intent -- a reachable list we own, independent of any algorithm, that seeds day-of reminders and future years.

Target: 5,000 free registrations by 30 Aug · 60% Ghana / 40% diaspora

Fill the stream

The stream is a venue, not a consolation prize -- watch-hours prove the message landed.

Target: 250,000 live watch-hours (benchmark year)
Tier 2 Engine objectives that drive Tier 1

Reach outside Ghana

The organized five-country diaspora is our most efficient reach and least contested audience.

45% of impressions · 40% of registrations from diaspora

Organic sharing

A shared quote card borrows the sharer's credibility for free; the one-liners are built to travel.

Shares > 12% of reach · 500+ non-official hashtag posts

Anticipation

A visible clock makes the event feel inevitable, not sudden. Saves are the truest anticipation signal.

Countdown-post save rate above 8%

Engagement

Two-way, not broadcast. A poll answered is rehearsal for showing up.

6% ER on IG/TikTok · 4% on Facebook · 2,000+ responses

Emotional investment

People do not clear an evening or ride 800km for information. They come for hope they have seen work.

40+ testimony pieces · rising intent-comment rate
Tier 3 Positioning and assets that compound

The must-attend gathering

Must-attend is not claimed, it is demonstrated -- same voice, same look, same promise, for 52 days.

Weekly consistency audit stays green · waitlist collected

Follower growth

Followers gained now are the seed corn for the next campaign; TikTok is the cheapest place to grow.

+20% net across IG, TikTok, YouTube · 8–10M impressions

Reusable content library

This year's output becomes reusable IP so LR2027 starts at 60% done.

300+ tagged assets · 50+ evergreen templates
Section 02

The Message & Mandate

One line the audience can finish for us after 52 days, a mandate that gives every post a skeleton, and three supporting messages that each own a stage of the funnel.

Love is the revolution.

Four words, ownable at the root -- the ministry's name, the title of Pastor Anaba's book, and scriptural: "And now abideth faith, hope, charity, these three; but the greatest of these is charity" (1 Corinthians 13:13, KJV). It is the sign-off, the caption closer, the end card, the pinned comment.

Turn

Turning sinners from darkness to light.

Teach

Teaching the nations to observe the commandments of Christ.

Touch

Touching the world with the love of God.

Train

Training believers in the work of ministry and godly living.

Transform

Transforming individuals and communities through social interventions.

S1 · Purpose · Awareness

"You were made for more than survival."

"Because the love of God is shed abroad in our hearts by the Holy Ghost which is given unto us."Romans 5:5, KJV
S2 · Hope · Desire & Decision

"Come and be healed. Come and be found."

"Herein is love, not that we loved God, but that he loved us."1 John 4:10, KJV
S3 · Equipping · Decision & Advocacy

"Trained, not just inspired."

"By this shall all men know that ye are my disciples, if ye have love one to another."John 13:35, KJV
Section 03

The Audience

Eleven named personas so the team writes to a real person, not a demographic. Pick the persona before you write the post -- a post for everyone is a post for no one.

Kwabena22

The scrolling young adult -- raised in church, coasting, quietly bored of it.

TikTok
Ama20

The university student -- KNUST fellowship, hungry, broke, moved by her group.

Instagram · WhatsApp
Selorm28

The young professional -- guards his leave, decides by logistics and substance.

Instagram · YouTube
Kojo & Efua34/31

The married couple -- two small children, deciding together if it works.

Facebook
Mercy38

The parent building a family altar -- wants her children around real faith.

Facebook · WhatsApp
Pastor Emmanuel45

The pastor seeking impartation -- comes to be filled so he can pour out.

YouTube · Facebook
Deaconess Grace52

The organizer -- runs the women's ministry, the person who fills a bus.

WhatsApp
Yaw30

The person in crisis searching for hope -- found the page by accident.

Facebook · YouTube
Abena26

The first-timer -- a clip stopped her scroll; knows nothing about EAM.

TikTok · Instagram
Nana33

The diaspora watcher -- London / Toronto / Columbus, homesick, livestream-first.

Instagram · YouTube · WhatsApp
Bright24

The volunteer -- Bolgatanga local who would set out chairs at 5 AM.

WhatsApp · Instagram
Section 04

Content Pillars

Seven master pillars with fixed weekly weightings that sum to 100%. Every scheduled post is tagged to one pillar, one funnel stage, one supporting message, and at least one persona. A post that cannot be tagged does not ship.

The Word

The engine room -- quote cards, one-liner clips, scripture reels, mandate carousels.

KPIShare > 12% on video; saves > 8% on quote cards

Transformed Lives

Story earns the 800km ride -- testimony films, healing posts, couples' stories.

KPI40+ testimony pieces; leads on positive sentiment

Behind the Revolution

The ARC culture play -- setup, prayer teams, the 5 AM media crew.

KPIVolunteer sign-ups; high comment warmth

Heritage & Countdown

A visible clock plus archive proof from LR2021–2025.

KPICountdown save rate above 8%

This Is For You

Persona-targeted reassurance -- family, youth, and leadership lanes.

KPIEach segment hits its persona stage metric

Home & Diaspora

The un-copyable north, and the five-country diaspora homesick for it.

KPIDiaspora impressions > 45%; registrations > 40%

Talk To Me

The two-way lane -- polls, question boxes, prayer-point prompts.

KPI2,000+ interactive responses across the campaign

Conference-week shift

During the seven event days the weekly mix is suspended: The Word rises to 40%, Heritage to 15%, as production pivots to capturing the room in near-real time.

Section 05

Recurring Series

Named content franchises the audience learns to expect on a rhythm, so returning becomes a habit rather than a decision.

53 recurring series span the daily heartbeat, countdown engines, the teacher and the man, the place and the pilgrimage, the mandate in motion, and the diaspora. Twelve load-bearing franchises:

Prayer Every MorningDaily, 6 AM GMT
Scripture Every EveningDaily, 8 PM GMT
Miracle MondaysWeekly testimony
Transformation TuesdaysBefore / after reveal
Wisdom WednesdaysOne aphoristic line
Throwback ThursdaysArchive 2014–2025
Faith FridaysTeaching cutdown
The Pharmacist Who LeftSerialised origin story
The Road NorthAccra–Bolga journey
Quote Cards at DawnDaily brand card
Watch With UsDiaspora livestream how-to
Consecration DiaryFinal consecration days
Section 06

The 52-Day Sprint

Today is 10 July 2026 -- 52 days out. This is a sprint, not a slow build. Weeks 1–2 are a catch-up blitz that lands everything the canonical six-month model would have done, then anticipation, conversion, conference, and harvest.

W1

Catch-up blitz A

13–19 Jul · T-49 to 43

Foundation, assets, registration launch. Nothing else works until registration is live and tested end to end.

50 days · Sat 12 Jul
W2

Catch-up blitz B

20–26 Jul · T-42 to 36

Meet the man, meet the mandate. Story before selling, first-timer intros, partners and campuses activated, first conversion ads.

40 days · Wed 22 Jul
W3

Anticipation build A

27 Jul–2 Aug · T-35 to 29

The rhythm is set; the room is filling. Weekday series becomes appointment content; testimony wave; teaching threads.

30 days · Sat 1 Aug
W4

Anticipation build B

3–9 Aug · T-28 to 22

Widen the room, reach across the water. Scale reach, open the diaspora lane, promote the livestream as a product. Daily volume rises to 2–4 posts.

Ads peak begins
W5

Convert intent, push logistics

10–16 Aug · T-21 to 15

Decide, and plan to be present. Full travel-and-logistics set, consecration teaser, countdown graphics begin.

21 days · Mon 10 Aug
W6

Saturation & friction removal

17–23 Aug · T-14 to 8

No new ideas -- repeat what works, remove the last friction. Daily countdown, best testimonies re-run, full practical guide.

14 days · Mon 17 Aug
W7

Final week & consecration

24–30 Aug · T-7 to 1

Seven days, set apart. Countdown to Day 1, Consecration Service framing, livestream primed with converted diaspora times.

7 days · Mon 24 Aug3 days · Fri 28 Aug1 day · Sun 30 Aug

Conference week — live coverage

31 Aug–6 Sep · Day 1–7

The room is open. Fourteen sessions at 9 AM and 5 PM streamed live on YouTube and Facebook. The team shifts from promotion to live coverage, testimony capture, and feeding the stream. The Consecration Service opens the week.

Day 1 · Mon 31 Aug14 sessions · 4 daily content slots
W9

Post-event harvest

7–13 Sep · Day 8 onward

The event ended; the relationship begins. Highlight film, testimony harvest, disciple new believers, tag the archive, save the warm list for LR2027.

Section 07

Platform Strategy

Ten platforms, ten distinct jobs, one Ghana-primary and diaspora-second audience. Same campaign, native to each feed. Two clocks always: Ghana is GMT; the diaspora slot is roughly 18:00–20:00 GMT.

Facebook

eastwoodanabaministriesofficial
Role
Awareness + conversion + livestream home; the town square for 30+ Ghana.
Cadence
1–2 posts/day pre-event; 2 live sessions/day + 3–5 supporting posts during the event.

Instagram

@eastwoodanabaministries
Role
Awareness + consideration; the visual gallery where the brand lives.
Cadence
1 feed or Reel/day, 3–6 Stories/day, 2–3 Reels/week minimum.

TikTok

@officialeastwoodanaba
Role
Awareness, cold reach -- make a stranger stop and search his name.
Cadence
1–2 posts/day, every day. Volume matters more here than anywhere.

YouTube (long-form)

@EastwoodAnaba
Role
The diaspora living room and the permanent library; hosts the livestreams.
Cadence
1–2 uploads/week pre-event; 14 live sessions + same-day full uploads.

YouTube Shorts

vertical feeder
Role
Awareness feeding retention -- routes cold viewers to long-form and the live event.
Cadence
1 Short/day, repurposed from the TikTok/Reels clip pipeline.

X

@eastwoodanaba
Role
The quote wire and real-time conference feed -- aphorisms and live threads.
Cadence
2–4 posts/day; a live quote-thread per session during the event.

Threads

IG-adjacent, warmer
Role
Awareness + community warmth; reflection over combat.
Cadence
1–2 posts/day, reusing X/IG copy in a gentler register.

WhatsApp

Channel · Broadcast · Status
Role
Conversion + logistics command center; the closest thing to owning the audience.
Cadence
1–2 Channel sends/day + 2–4 Status frames; twice-daily live pushes at 08:45 / 16:45.

Telegram

diaspora + file archive
Role
Retention + diaspora distribution; durable file hosting WhatsApp cannot do.
Cadence
1–2 posts/day pre-event; session links and recording files during the event.

Email

owned, algorithm-proof
Role
Conversion + retention + logistics of record; the one channel no platform can throttle.
Cadence
~1/week rising to 2/week in the final fortnight; daily during conference week.
Section 08

Partnerships

Paid media reaches strangers; partnerships reach people through someone they already trust -- and solve logistics at the same time as demand. Nine partner classes, each with an ask, an offer, an owner, and a referral code. Attendance and encounter only, never donations.

Churches

Four Sundays of pulpit announcements; a travel captain per congregation. Start with the Fountain Gate Chapel network -- the warmest yes.

Target: 30–60 churches

Campus Fellowships

KNUST, UG Legon, UCC, UDS, Bolga Technical. Fellowship shares, campus reps, coordinated student trips.

Target: 5–8 active reps

Christian Influencers

Tiered mega / mid / micro. Never pay for testimony -- offer access and honour. Peer-to-peer asks for the mega tier.

Mega · Mid · Micro

Media Houses

Earned interviews (the pharmacist story is newsworthy) and regional radio airtime + a conference-week live cross.

Upper East radio first

Podcasts

A guest slot for Pastor Anaba or a senior voice on Ghanaian and diaspora Christian shows -- deep, quotable, livestream-first audiences.

Target: 2–4 episodes

Music Ministers

Worship leaders and gospel artists to minister at a session where fitting and bring their following to tune in live.

Target: 2–3 ministering

Host City (Bolga)

Lodging, transport, and food vendors listed in the official travel guide -- solving logistics and building local goodwill.

Vetted list per category

International Offices

EAM's USA, Canada, UK, Germany, Netherlands offices as five ready-made regional teams -- watch parties + converted local times.

5 offices activated

Travel Captains

One champion per congregation fills a bus to Bolgatanga under a unique referral code -- turning "too far" into "we are going together".

Target: 20–50 captains
Section 09

Engagement & Hashtags

Eleven participation mechanics that turn passive followers into people who post, invite, testify, pray, and show up -- all on native tools and self-hosted forms, no paid engagement software.

The tentpole UGC challenge

"What Turned You?"

One deeply personal prompt anyone can answer. People post a short vertical video finishing the line "What turned me was...", tag @eastwoodanabaministries, use #LoveRevolution2026, and challenge two friends. The reward that drives entries is a re-share on the official channels. Launches Day-30 (1 August), feeds live during conference week.

Faces of the Revolution -- photo contest on anticipation and belonging
60 Seconds of Love -- a higher-craft film contest for creators and campus teams
The Unbroken Watch -- a prayer relay that becomes a 24-hour watch at consecration
Bring One -- trackable invite codes on the free form; a leaderboard from a pivot table
Countdown events -- five milestones: Day-50, 30, 21, 7, 1, each an event not just a post

The hashtag spine

Two tags carry the campaign and appear together on nearly every post. Everything else is situational -- relevance beats volume.

#LoveRevolution2026 #LoveRevolution

Rotate 1–3 secondary tags per post, never the whole pile:

#EastwoodAnaba #TheLoveOfGod #RoadToBolga #WhoIsEastwoodAnaba #Bolgatanga #LoveRevolutionLive #ConsecrationService
Section 10

Content Library

A bank of ready-to-shoot ideas -- ten formats, one hundred each. Captured with tags during production so LR2027 starts at 60% done.

1,000

content ideas across ten format files -- 100 Reels, 100 TikToks, 100 Shorts, 100 Stories, 100 Carousels, 100 Facebook posts, 100 Tweets, 100 Quote graphics, 100 Prayer graphics, and 100 Scripture graphics.

100
Reels
100
TikToks
100
Shorts
100
Stories
100
Carousels
100
Facebook posts
100
Tweets
100
Quote graphics
100
Prayer graphics
100
Scripture graphics

Eleven asset templates

The locked, on-brand templates the design team builds before launch -- black field, gradient on key words only, white letterspaced caps. Tap to check items off; progress saves on this device.

Template build progress0 / 11
Quote card (1:1 & 9:16)
Scripture card (KJV)
Countdown card
Story frame
Info / dates card
Testimony card
Carousel template
YouTube thumbnail
Live-session lower-third
WhatsApp status graphic
Prayer graphic
Section 11

Measurement

Three north stars only -- everything else is diagnostic and exists to move one of them. Every number comes from a native, free surface aggregated into one shared sheet. No paid dashboard tool.

In-person attendance

Unique people physically present across the seven days, plus peak single-session headcount from usher tallies.

Full venue on peak evenings; record vs prior LR years

Unique livestream viewers

Unique viewers across YouTube + Facebook Live over the week, logged nightly from YouTube Studio and Facebook Live.

Meet or beat last year; +25–50% via paid tune-in + watch parties

Registrations

Completed free registrations, email + WhatsApp captured, from the registration DB as the single source of truth.

2,000–4,500 at Standard budget + partner referrals

The weekly scorecard. One screen, copied each Monday: cumulative and weekly registrations, blended CPL (target under ~$1.50), reach, landing-page-to-registration conversion, partner-attributed registrations, and the best post's shares / saves / comments. Diagnostics -- reach, retention, shares, follower growth, mobilization -- exist only to explain a lagging north star. Cadence discipline: weekly during the sprint, daily during conference week. A metric no one reviews on a schedule is not a metric.

Section 12

Deliverables & Assets

A campaign document set of roughly 33 markdown files across eighteen numbered folders, plus a free registration app and the locked template system. This report is the executive summary over those files.

00
BrandVisual identity system
01
StrategyObjectives · personas
02
TimelineT-52 sprint · 6-month model
03
Content CalendarScheduler input
04
Content PillarsSeven master pillars
05
Series53 recurring franchises
06
PlatformsTen playbooks
07
Paid AdsThree budget tiers
08
PartnershipsNine partner classes
09
HashtagsTag system + trend rules
10
EngagementEleven campaigns
11
Content Ideas1,000 across 10 formats
12
CopyCaption + voice bank
13
Conference WeekLive-coverage plan
14
Post-EventHarvest + discipleship
15
MeasurementKPI dashboard
16
AI WorkflowLean toolbox + guardrails
17
Automationn8n flows + naming

The registration app. A Next.js free-registration flow captures email and WhatsApp only -- never money, never a giving CTA. It is the single source of truth for the north-star registration count and the engine behind the "Bring One" referral codes and every WhatsApp opt-in. This report sits on top of the full document set as the one-screen executive summary the media team reads first.